1. Automate anything and everything that doesn’t require personal intervention. That’s a fancy way of saying: just relax and make your robot computer do the dirty work. Find ways to cut time from the total time you spend on images by letting the computer finish the tedious work. Here’s stuff my computer does for me: optimizing images’ resolution, size, color space, or adding metadata, applying specific actions, and merging sets of images. Find those actions through Photoshop, Bridge, Lightroom, etc… To automate order fulfillment, I looked for websites that host images AND provide print services directly or through partner labs. I use Zenfolio to automatically handle all client orders. All I have to do is make sure everything is uploaded correctly, and after that, Zenfolio takes care of the rest, including customer service. They’re great at what they do, so why should I interfere?
2. Create a variety of content! Shooting the same stuff and processing it the same way gets super boring for me, and very repetitive for the viewer. What I like to do now is to shoot something extremely goofy or stupid (which comes totally natural to me… ha!); then I focus on shooting something intentionally dark & dreary. It keeps me on my toes and hopefully adds an element of surprise for any random viewers!
3. Define workflows for everything to remove unnecessary uncertainty! For the longest time, I didn’t have a plan for ANYTHING. That includes downloading, saving, uploading, & sharing. So every single photoshoot, I had a totally different plan that was based COMPLETELY on how I was feeling that day. Well, I started working with more people, and having deadlines, and it became facking chaos. So I literally wrote out step-by-step paths for most of my processes. Now, I can rely on a defined plan unique to each process. Like right after a shoot, I batch rename the raw files into a temporary hard-drive, append metadata, apply basic raw edits, and finally star the best images. I’ve learned though that the way I perform is totally different from any given person, so the right way is the way that is most comfortable for you. Whatever gets the job done, right?
Well, those are the top 3 ways I became happier about shooting, processing, and sharing photography, whether it be for personal or commercial use. Care to share your helpful hints that can make me even happier?